Strategic Analysis of Aston Martin Research Paper

Strategic Analysis of Aston Martin - Research Paper ExampleConsidering this, our report will survey the future prospects for Aston Martin in seemingly difficult world economic conditions especially since the company has been facing takeovers a number of times in its history.Apart from these changes in consumers tastes and choices, At a global level, there has been a world wide recession whereby food inflation has increased by 14% in UK and prices slackly withdraw increased all over the world. The impact of these on motor simple machine labor has been that US automobile industry has landed in financial trouble and is seeking the financial bail out promised by President Bush. The UK automobile industry is following the same track and the gross revenue of cars started deteriorating in 2006 when UK was hit by a recession in the real estate sector.An article published in the Daily telegraphy describes the current situation as The luxury car business is a ruinous place to be at presen t - which is unfortunate, given that these cars are a British specialty. Aston Martin, Bentley, Rolls-Royce and Jaguar Land Rover are all on short-time work, extending Christmas breaks and laying off staff. Last week, Aston Martin laid off 600 full- and part-time workers in WarwickshireiPolitical The car manufacturers of UK are currently meeting up ministers and seeking financial help in the big bucks term times of the industry. According to Sunday Times, the Government was evaluating options to boost sales including loan guarantees for car firms, loans on easy terms, however, no firm measures have been taken as yet.iiConsidering this, the future of the automobile industry in UK depends to a large extent on short term financial help from the Government. economic The credit crunch has impacted the UK Automotive industry negatively and the automotive sector is facing smallest sales figures in 17 years an article in The Guardian has reported.iiiSocial Due to the economic down turn, p eople in the luxury goods market are more concerned about the corporate loving responsibility of the company or brands they like.ivTechnological Being the twelfth largest manufacturer of vehicles around the world, UK is known to be a picture, process and technological innovation centre and due to this Ford and Nissan have also shifted their design studios to UK. However, will the R&D budgets remain the same or will they by slashed in view of the given economic downturnEnvironmental The current trend is that consumers demand more provide efficient vehicles both from a savings point of view as well as from a green living point of view. Considering this, the manufacturers have to make the difficult trade off choice mingled with whether to have fuel efficient cars by compromising on horse power or have high house